01AI-generated representation
The Pelican
A specialty coffee brand shaped across identity, packaging, digital and guest experience.
Independent brand & web studio · Vienna
Make the choice
feel obvious.
We shape brands, websites and physical touchpoints for businesses that deserve to be chosen faster and remembered longer.
Selected clients
McDonald’sDO & COBIOGENABurger KingThe PelicanWipa Electric
Selected work
Built to be understood.
Designed to be wanted.
Brandshape works where perception affects the decision. We make the business easier to understand, easier to trust and harder to overlook.
01AI-generated representation
02AI-generated representation
Wipa Electric
A disciplined, modern identity system for an electrical company working between trust, precision and visibility.
03AI-generated representation
The Bean Explorer
A specialty coffee brand expressed across packaging, print and real-world brand experience.
The gap we close
Sometimes the business is already better than the way it looks, feels or explains itself.
That gap costs attention, trust and preference. Brandshape turns what is already valuable about the business into a signal people can recognise and choose.
What we shape
One idea.
Every important touchpoint.
People do not experience strategy, design and website separately. The strongest brands make every contact reinforce the same reason to choose.
Strategy
Positioning, audience, competitive frame, offer architecture and message hierarchy.
Find the sharpest reason to choose you.Identity
Visual and verbal identity, typography, art direction and repeatable brand rules.
Make the idea recognisable.Digital
Websites, conversion journeys, content systems and digital products with clear next actions.
Turn attention into movement.Physical
Packaging, print, signage, menus, merch and spaces that make the brand tangible.
Make the signal survive the real world.How we work
Less theatre.
More signal.
Start with the decision
What should the right customer understand, believe and do next?
Build one coherent system
Strategy only matters when it survives the website, sales deck, packaging and physical world.
Remove what competes
Clarity is not minimalism for its own sake. It is deciding what deserves attention first.
Is the business better than
the way it is currently perceived?
Send us the current brand or website. We will tell you where we see the biggest gap.
Start a project ↗